Rad® Work

Creative director
at Lower.com

Based in
Columbus, OH

ABOUT

Hey, I'm Rad.

I create thoughtful brands and digital products for ambitious, people and companies.

Drive strategy.
Build brands.
Make great products.

I'm a midwest family man with a love for design, solving complex problems, and helping people fall in love with digital products. I have a deep desire to consistently learn from others and grow my skills to design timeless brands, then work with teams or use tools like Webflow to make them a reality. You’ll usually find me having a good time sweating the details.

For the past five years, I’ve been focused on helping people become homeowners at one of the fastest growing digital mortgage companies—Lower.com. As the founding designer, I’ve had the opportunity to build Lower’s brand, digital products, and creative team.

Outside of work you’ll find me chatting around a bonfire, imagining new worlds with my two kids, and dreaming of what’s next with my lovely wife.

Thanks for stopping by my corner of the internet.

A look into my
compliments folder—

"I've had the privilege of working with Rad in several different capacities over the years, and can't think of enough good things to say. He's diligent and tenacious in his work, always pushing and refining until the product is the absolute best it can be. On top of that, he's incredibly kind, a great listener, and a joy to work with. I'd jump at the opportunity to have him on my team again."
Greg Stewart
Art Director & Animator at Ordinary Folk
“Rad is thoughtful, strategic, and an incredible asset to any team or project. After working with him closely for five years, he has continued to deliver customer-focused solutions and is a joy to work with.”
Emily Welch
Associate Creative Director, Copy at Lower.com
“Rad is an exceptional creative talent and his positive attitude is second to none. He listens to understand—master of an empathetic viewpoint well beyond his years. If given the opportunity, I would hire him again in a heartbeat.”
Andrew Fisher
Principal Consultant
“From large scale brand activations at Lower.com Field to customer-facing digital mortgage products, his ability to identify and drive impactful design was constantly visible. In addition to his design expertise, Rad has a keen understanding of the importance of fostering an environment where team members have a clear sense of purpose and support to do their best work.”
Ben Danis
Strategic Project Manager at IGS Energy
“I loved working with Rad. We went to him with a general concept and his creativity and expertise made it exponentially better than what we had dreamed up in our own minds. He's professional, on-time, and was a pleasure to work with. Highly recommend him”
Shawn LaCount
Marketing Director at Good Churches
“Over my 25-year tenure as a partner at Plaudit Design, I have had the privilege of collaborating with numerous talented designers. However, Rad stands out as an exceptionally gifted designer whose presence was truly a delight. His remarkable skills and amiable nature made working with him an absolute pleasure, and I would not hesitate to rehire him”
Michael Schlotfeldt
Founder + Designer at Plaudit Design

Experience
+ Skills

2021 - Today

Creative Director, Lower.com

2019 - 2020

Senior Designer, Lower.com

2018 - 2019

Founding Designer, Lower.com

2016 - 2018

Designer, Plaudit Design

2016 - 2016

Designer, Open Book Communications

2015 - 2016

Interactive Designer, Fine Citizens

2014 - Today

Owner, Rad Wakefield Design

How I help

Product Strategy

End-to-end Product Design

User Experience Design

Interface Design

Leadership & Team Building

Branding

Art Direction

Illustration

Website Design

Webflow Development

Available for work - September 2023

Get in Touch

Design.

Strategy.

Brand.

Product.

Design.

Strategy.